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Does your company need a blog? Are they really worth all the hype?

For those already blogging, the following statistics will come as no surprise to you, but for the rest of you lagging behind waiting to play 'follow the leader' when your competitors start blogging, 2010 is the year to get started ...

A recent study by inbound marketing gurus Hubspot, reported that

"Businesses who blog have far better marketing results."

The study included over 1,500 predominantly SME businesses. 795 blogged, 763 did not.

The results?

The companies who did blog attracted...

  • 55% more visitors - that means more people to convert into leads and sales.
  • 97% more inbound links - one essential factor that Google pays attention to when deciding where to rank you compared to your competitors.
  • 43% more indexed pages - the more content you have, the more likely you'll be found by search engines.

How could your company utilise a blog for business?

It's easy to underestimate the many valuable ways you could utilise a blog.

Your blog can represent many things to your company, such as:

  • A lead qualifier - Use your blog to answer those incessant, identical yet essential questions that all your potential customers want to know before they'll buy from you. Think of your blog like a website dedicated to your FAQs.
  • Proof of your expertise - Prove your authority and build credibility by using your blog as a way to retain and share all that valuable information only you or your best salesperson knows. Replicate your best staff online.
  • Free SEO - Google loves blogs. Blog in line with your business strategy and you'll be rewarded with free SEO - and that means potentially ranking higher than your competitors so more potential customers will find you.
  • An educational tool - This is particularly helpful for those who have a more complicated sales process. Also very handy for wholesalers and distributors where your end user needs educating in order for your products to sell, but you're worried your retail stockists are not passing on the information your reps give them.
  • Your online customer services department - Brainstorm with your customer service and support staff and no doubt they'll come back with a list of common questions they constantly get asked. Your blog can give your existing customers a speedier way to get their questions answered, ease the workload for your call centre and reduce your complaints and returns.

Get in touch using the form below and find out the best strategy for your company's blog. We have a blog starter pack which gets you set up and ready to go the easy way - or we can help you set it up yourself for free.

PS - Check out one way of using a blog by sneaking a peek at our blog, here.

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