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"We always overestimate the change that will occur in the next two years
and underestimate the change that will occur in the next ten.
Don't let yourself be lulled into inaction."
- Bill Gates, Microsoft
The Orchid team combines years of experience in all areas of the online world, plus a background including importing, wholesaling, retailing and traditional sales and marketing. We're here to take your online business to the next level.
That's when the serious work begins, and that's why we call ourselves 'Your Online Business Mentor', because our job doesn't end just because your gorgeous, functional website is now live.
Our optional mentor services combine a wealth of tools, education, guidance and expertise.
We'll work closely with you to research and define your online strategy for 2011 and beyond, then break it down into manageable, measurable monthly tasks that match your budget and resources.
We then get you set up, trained and educated so your team can take confident control of your online marketing efforts.
If you prefer, we can manage your online marketing for you to keep your resources free to manage the resulting leads and sales.
At the end of each month or quarter, we review the period that's been, measure the results against your KPI's to ensure you're on track, and define the best use of your resources to achieve even better results for the months ahead.
We start by researching your company, industry, competitors and customers as part of our Online Foundation Report.
You'll find out what keywords your customers are using and the best words and phrases to concentrate your efforts on in order to drive more traffic, and better qualified traffic, to your website.
You'll gain valuable insights into the current online demand and opportunities for your products and services before even spending a cent on your website.
Based on your customer demographics, we then research their buying motivations and the ways they prefer to engage with you online.
We evaluate the effectiveness of the many tools available that you could use to engage with your customers, then help you select the most powerful and cost effective tools to match your business goals, saving you time and money.
You'll discover how to speak directly to your customers' desires through powerful copywriting techniques.
We also sneak a peek at what your competitors are up to in their efforts to attract your customers, uncovering the opportunities along the way that they've missed, giving you the immediate advantage.
All of this allows us to define your 'inside track': the fastest way for you to see real, measurable results from your online investment.
Get in touch today to have a chat about our Online Foundation Report and ongoing mentoring and marketing services.
Before you go, check out our blog for instant access to free tips, tricks and tools for getting better online results.