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You know you need a new website. You have a sneaking suspicion your current online efforts just aren't performing the way they could.
But did you know a website redesign can actually lose you customers and sales and make you harder to find online?
A lot of business owners are tempted to do their website on the cheap. However, investing wisely with the right online supplier will actually save you time and money.
Done properly, your website could become your best salesperson.
Working for you 24 hours a day, 7 days a week. No boozy weekends followed by a 'sick day' on Monday, no wasting time chatting up the receptionist on the way to the photocopier or spending hours on Facebook and TradeMe when they should be working.
Think of your website as the Super Hero of your sales and marketing team.
Travelling around the country or around the world in an instant, right there in front of your potential customer the moment they are looking for the products and services you offer. Persuading them to choose you instead of your competitors. Proving you are the obvious choice.
In fact, if you compare the cost of your website to the wages for one marketing or sales employee, it becomes obvious that your website will be the most cost-effective investment you may ever make towards the success of your business.
Compared to other forms of marketing such as Radio, TV and magazine advertising; your website reaches a much larger audience for considerably less spend, and keeps on talking to customers well after the initial investment has been recouped.
Ahhh, the big question.
Website design, like all design, is of course subjective. What you love your colleagues may not. The good news is there are some rules of website design it would be silly to break.
Yet many websites are difficult to navigate, unpredictable, unintuitive.
Many look impressive but take forever to load and, providing you don't give up waiting, then they don't tell you what you wanted to know in the first place.
Yes, looks do matter and first impressions count, but having a salesperson who looks like they belong in Vogue magazine isn't enough to ensure success.
We work closely with you to create a design you adore until it's so perfect your partner is jealous of how much you're in love with it.
But wait, there's more (no, not a set of steak knives). You'll also get a site that is intuitive to use and meets your company's and your customers' needs.
You'll have a user-friendly site that creates that all important positive first impression, yet also informs and convinces more of your website visitors to convert into enquiries and sales.
Before you jump into your site design, take a moment to consider your online business strategy and make sure you know the answers to The 5 Vital Questions.